Privacy Policy

Introduction

Brandz4less (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect any personal information when you use our website (brandz4less.co.uk) or our services.

Information We Collect

We collect the following types of information:

Personal Information

  • Name and contact details (email address, phone number, shipping address)
  • Payment information (we do not store complete credit card details)
  • Account login credentials
  • Order history and preferences
  • Communication records with our customer service

Automatically Collected Information

  • IP address and browser type
  • Device information
  • Cookies and similar technologies
  • Shopping behaviour and preferences
  • Website usage data

How We Use Your Information

We use your information for:

Essential Operations

  • Processing your orders and payments
  • Delivering your purchases
  • Managing your account
  • Responding to your queries
  • Sending order confirmations and updates

Business Operations

  • Improving our website and services
  • Preventing fraud and maintaining security
  • Complying with legal obligations
  • Analyzing shopping trends and customer behavior

Marketing (With Your Consent)

  • Sending newsletters and promotional offers
  • Providing personalized recommendations
  • Informing you about sales and new products

We process your data based on:

  • Contract fulfillment (processing orders)
  • Legal obligations (tax and business records)
  • Legitimate interests (business operations)
  • Your explicit consent (marketing communications)

Data Storage and Security

  • We store data within the UK and European Economic Area
  • We implement appropriate security measures to protect your data
  • We retain your data only as long as necessary for our stated purposes
  • We regularly review and update our security practices

Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to data processing
  • Withdraw marketing consent
  • Request data portability
  • Lodge a complaint with the ICO

Cookies

We use cookies to:

  • Maintain your shopping cart
  • Remember your preferences
  • Analyze website traffic
  • Improve site performance You can manage cookie preferences through your browser settings.

Third-Party Services

We work with trusted third parties for:

  • Payment processing
  • Shipping and delivery
  • Website analytics
  • Marketing services All third parties are required to protect your data under our agreements.

Children’s Privacy

Our services are not directed at children under 16. We do not knowingly collect data from children.

International Data Transfers

If we transfer your data outside the UK/EEA, we ensure appropriate safeguards are in place.

Data Breaches

In the event of a data breach that risks your rights, we will:

  • Notify relevant authorities within 72 hours
  • Inform affected individuals without undue delay
  • Take measures to address the breach

Changes to This Policy

We may update this policy occasionally. Significant changes will be notified to you via email or website notice.

Contact Us

For privacy-related queries:

Last Updated: 07/11/2024